Review and Critique of Article #01

Article #01:
An MTV Host Moves to Radio, Giving Voice to Audible Blogs
Belson, K, 2005, ‘An MTV Host Moves to Radio, Giving Voice to Audible Blogs’, New York Times.

With podcasting becoming the in-thing, even Adam Curry, former Music Television (MTV) host, has developed a software for the purpose of podcasting his shows. At $12.95 a month, subscribers can now listen to his ‘live’ show on (British, American or Australian ?) Channel 148, “Talk Central”.

With more people owning iPod and MP3 players, Curry is levearaging on this popular platform to promote his own product.

Indirectly, e-business is useful to Curry whom himself is an established celebrity MTV host with his own set of followers. Owning his personal channel only seeks to establish his status to a higher level.

Such entrepreunal mindset attributed hugely to his podcasting success as the advertising slots included in his radio were not as rigid as those in the mainstream radio.